SPUC moves on

The focus now shifted to education and changing "hearts and minds". MP Helen Clark had commented in the House that "SPUC was a spent force". This spurred the national executive to commission an ambitious television advertising campaign in 1986.

In the mid-90s, a series of cinema advertisements were shown nationwide. Their soft approach, about making a choice to be strong, had proved successful in the United States. The voiceovers were dubbed with New Zealand accents.